Guidelines for naming your mobile app

When picking a name for your referral mobile app, make sure it follows the rules for both the Apple App Store and Google Play.

Your mobile app name must not include:

  • Any special characters (e.g. #,@,&) or emojis
  • Prices or pricing information (e.g. 'Free app!')
  • Trademarked names or data
  • Names already used in popular apps or references to other apps
  • Inappropriate or irrelevant content
  • Names over the 30-character limit

Tips for choosing a name that won't be rejected:

  • Pick a unique name that accurately describes your app and its content.
  • Choose a name that is simple and easy for your users to remember.
  • Don't try to 'game the system' as Apple says by using popular or existing app names to draw more attention to your app.
  • Reflect the app's core features in the name.
  • Check the availability of the name before you submit. This includes all social media handles and domain names as well.

 

Read more about Apple's Guidelines and the Google Play Developer Policy.