STEP 1 - Reply to group introduction:
Best practice:
- Reply to the group text or email within 30 minutes.
- Thank the person who made the introduction, and reinforce that you’ll take care of their referral.
- Greet the referral, then move the conversation to a 1:1 message so you don’t disturb the referrer with back-and-forth messages.
Thanks, [Referrer name]. Appreciate you connecting us. I’ll take great care of [Referral name].
Hi [Referral name],
Great to meet you. I’m going to message you directly, so we don’t blow up [Referrer name]’s [phone/inbox].STEP 2 - Contact the referral directly:
Best practice
- Send your 1:1 message immediately after replying in the group thread (ideally within 5 minutes).
- Since the referral doesn’t have your contact saved yet, start by saying who you are and who introduced you.
- Use a warm, confident tone and keep the message short and easy to read (2–4 short sections).
- Reinforce that they now have a person in the car business they can reach out to anytime, and encourage them to save your contact info for later.
- Ask a simple question that makes it easy to respond (for example: “Do you need anything right now?”).
Avoid sounding salesy. The goal is to come across as helpful and trustworthy, so the referral feels like they have a go-to person, not a salesperson.
Hi [Referral name], [Salesperson name] at Star Auto Sales dealership. Great to meet you again.
Appreciate [Referrer name]’s kind words.
If you ever need help buying or selling a car, or lowering your monthly payment, you’ve got my direct line. I’ll look out for you.
Do you need anything right now, or do you know someone who does? If not, save my number for later.