Referral offer settings

You can build and test unlimited offers to find your ideal reward structure. Referrers' commissions are calculated by the software based on:

4 Reward types

Customizable by product or department

Reward type Why choose this?
1. Qualified introduction Encourage more people to start and keep referring since there's a smaller immediate reward. This reward is designed to fill your sales pipeline with more referral leads that come with built-in credibility and trust vs. colder leads from paid advertising.
2. Deal Won To emphasize the importance of referrals that result in closed deals. This reward is designed to prioritize quality over quantity.
3. Bonuses  To reward your best and most active referrers for hitting milestones—and to encourage them to keep going, don’t stop. Gamification makes referring fun and addicting, like social media.
4. Royalties 

Scaling referral leads starts with how many people join the referral program. This reward is designed to motivate current referrers to recruit others to join your referral program and make it go viral.

 

Settings for 'Qualified introduction'

Referrers cannot control many variables that impact deal close rates—such as inventory, pricing, or competition—nor your team’s sales experience and training. What they do control is the number of introductions they make and their willingness to put their personal reputation on the line to endorse your company.

If you compensate referral partners only for closed deals, you’re asking them to take on risks they can't control. Furthermore, if your product or service has a long sales cycle, you’re also expecting them to wait a considerable amount of time before receiving a reward. This combination of risk and delayed gratification can kill motivation. To maintain enthusiasm and encourage ongoing referrals, consider rewarding referral partners for actions within their control, such as generating qualified leads and creating opportunities for your sales team.

In Blabber, you can start rewarding referral partners at the beginning of the sales process, at the introduction stage. Our flexible settings allow you to define what constitutes a 'qualified introduction' and to set the corresponding reward amount.

Additionally, you have the option to set a daily limit on referrals. This feature helps you control the maximum number of introductions each referrer can make in a day, allowing you to manage the influx of referrals and maintain quality at your discretion.

 

Qualification criteria options

Qualification criteria The reward is calculated & payment is due
  1. Relationship validated
 After ChatGPT validates the referral lead is not spam.
  1. Quote request
  2. Test drive scheduled
  3. Showroom visit
  4. Meeting scheduled
  5. Meeting completed
  6. Appointment scheduled
  7. Appointment completed
  8. Demo scheduled
  9. Demo completed
  10. Account created
  11. Trial sign-up
  12. Registered for event
  13. Attended event
  14. Job interview scheduled
  15. Candidate hired
  16. PR connection made
  17. PR meeting scheduled
  18. PR feature secured
  19. Listing appointment
  20. Listing agreement
  21. Home buyer consultation
  22. Buyer agent agreement
 When the referral status is updated in Blabber via bulk import or manual entry.

 

Settings for 'Deal won'

Reward type Reward the number of times
  • Fixed amount
  • Percent of profit
  • Percent of revenue
  • Once
  • Monthly (# Months)
  • Transactions (# Transactions)

Reward levels

Level How it works
Single level Referrers earn the same commission amount for each referral that converts to a deal, regardless of the number of deals closed.
Multi-level

Referrers earn varying commission amounts based on the number of referral leads that convert to deals won.

If you want to keep referrers engaged over the long haul and consistently making referrals, multi-level rewards are a game-changer. They create momentum and keep referrers excited to push for the next level.

  • Status and recognition: Multi-level rewards create a sense of progression. As referrers move up levels, they feel like they’re achieving higher status or becoming a "top-tier" partner, which can be highly motivating.

  • Commitment and consistency: Once referrers reach one level, they’re more likely to stay committed to the program to maintain consistency with their past efforts and achieve the next level.

  • Scarcity and exclusivity: Higher levels often feel more exclusive, creating a sense of privilege and driving greater participation.

  • Intrinsic motivation: Beyond monetary rewards, multi-level rewards provide a sense of accomplishment, making the program personally rewarding and keeping referrers engaged.

 

Conversion window

The conversion window allows you to set the timeframe in which a referral must become qualified and/or result in a deal won after the introduction is made for the referrer to earn a reward. The best practice is to give referrals for 6-9 months to convert from the date the introduction was made, but it varies by industry. 

First referral credit

Referral rewards are granted on a first-come, first-served basis. Once a person has been referred, any further attempts to refer the same person within the reward conversion window will be blocked.

Repeat referrals

In the advanced settings, you can control whether a referred individual who did not convert to a 'Deal Won' before the conversion window expired can be referred again.

  • If this feature is turned on, the same person can be referred again after the original conversion window has passed, providing another opportunity for conversion.

  • If this feature is turned off, the individual cannot be referred again, even after the conversion window expires.

Settings for 'Bonuses'

Settings for 'Royalties'